MAX Fitness and Wellness Center, a leading health and wellness brand driven by community impact, has announced its eighth annual MAX Day of Giving on Saturday, May 17. The event is a testament to the company’s core values of giving back to the communities it serves. In this article, we will delve into the history of MAX Day of Giving, the impact it has had, and how it will be celebrated this year. The Story Behind MAX Day of Giving
To understand the significance of MAX Day of Giving, we need to look at its inception. The event was started eight years ago as a way to continue giving back to the communities MAX serves. According to Bryan Klein, Founder and CEO of Fit Franchise Brands, which owns MAX Fitness and Wellness Center, the company’s mission is to help as many people as possible transform their lives through fitness and nutrition programs. By extending this mission to MAX Day of Giving, the company aims to inspire franchise owners and their members to make a difference in their community and create positive change.
Community-Driven Events and Impactful Charities#
As part of this year’s MAX Day of Giving, centers across the east coast will be supporting a variety of impactful local charities through unique and community-driven events. Some of the organizations being supported include the TJ DiMarco Foundation, the Christian J. Santo Legacy Foundation, No Paws Left Behind, David’s Dream & Believe Cancer Foundation, and the Stephanie Nicole Parze Foundation, among others. These events will not only raise funds but also raise awareness for the causes they champion.
- Some centers will organize 5Ks, fitness classes, and charity runs to raise awareness and funds for their chosen charities.
- Others will host tricky tray events, auctions, and raffles to generate additional support.
- Additionally, some centers will participate in fundraising campaigns, such as a penny war or a coat drive.
MAX Day of Giving Statistics#
| Years Supported | 2023 to Present |
| Total Funds Raised | $1 Million and Counting |
| Locations Participating | Multiple Locations Across the East Coast |
Success Stories#
To date, participants in MAX Day of Giving have supported a wide range of charitable efforts, including aid for veterans, animal shelters, and cancer foundations. One notable example is the Mirabella’s, owners of MAX of Bay Ridge Brooklyn, who raised $21,999 for the Christian J. Santo Legacy Foundation in 2024. Their commitment and transformational impact have earned them the Big Heart Award at the 2025 Growth Summit.
“The Mirabella’s have been an inspiration to our community, demonstrating the true spirit of MAX Day of Giving. Their dedication and selflessness have made a significant impact on the lives of others, and we are honored to recognize their efforts.” — Bryan Klein, Founder and CEO of Fit Franchise Brands
About MAX Fitness and Wellness Center#
MAX Fitness and Wellness Center is a leading health and wellness franchise focused on transforming lives through fitness, nutrition, and motivation. With its inclusive approach and innovative programs like My Wellness Coach, the company empowers members to achieve their health and wellness goals. By fostering strong communities and driving growth, MAX Fitness and Wellness Center continues to elevate the fitness franchising industry.
About Fit Franchise Brands#
Fit Franchise Brands, founded in 2023, unites MAX Fitness and Wellness Center and Farrell’s Extreme Bodyshaping under one umbrella. The company is committed to empowering franchisees, providing the tools and support needed to deliver transformative fitness experiences. By fostering strong communities and embracing innovation, Fit Franchise Brands continues to drive growth and elevate the fitness franchising industry.
